7k Metals, LLC ("7k") is an online retailer of precious metals, offering fractional metals, numismatic (collectible) coins, and other valuable collectibles to coin enthusiasts and collectors around the world.
Organized in Idaho in 2016 by its founders Josh Anderson, Roger Ball, Zach Davis, and Richard Hansen, 7k gives both the discerning collector and the average consumer easy access to precious metals and modern collectible coins at competitive prices and with no minimums or maximums. 7k does not have (nor authorize the sale of its products at) any physical retail location.
The goal of 7k’s disruptive innovation model is to create a new market and value network in the precious-metal, collectible-coin, and network-marketing industries and to break down barriers and open doors to make these markets more accessible, affordable, and fair to the average consumer.
7k’s mission is to create and empower generations of informed collectors with a convenient, affordable platform to purchase precious metals and collectibles, acquire and preserve wealth, and leave a lasting legacy.
Executive Team
Blake Davis is the 7k Metals CEO. He oversees company operations and marketing strategies, including brand management, collectible-coin design and commerce, event planning, and sales and leadership development.
Blake earned his bachelor’s degree in communication and entrepreneurship, but he fell in love with sales, marketing, and business development in high school and began his own journey in direct sales at age 21; the success he built with his team paid his way through college. After graduation, he developed the retail segment and international presence of an ecommerce business. He also owned several businesses in internet marketing, physical-product ecommerce, and service industries.
Blake’s most important skills are storytelling and seeing strengths in people. He uses these talents to help 7k members contribute to their teams and build high-quality lifestyles for themselves.
He and his wife are raising their four kids in southeast Idaho, and although he loves golf, snowmobiling, and dirt-biking, his role as father always comes first.
Jayson Arfmann is the 7k Metals VP of international expansion. He manages growth abroad, helping develop emerging markets and expand 7k's presence in the worldwide precious-metals landscape.
Jayson earned a bachelor’s degree in business management, but he’s been owning and running businesses since the age of 13. His career has focused on the direct-sales industry for more than 25 years, and he has worked with the most successful direct-sales companies in the industry, helping launch their biggest international markets. New companies that turned to him at their inception catapulted into top-20 businesses in the direct-sales industry.
Jayson’s experience in top sales-rep positions and high-level executive corporate roles uniquely suits him for his work with 7k. He views business through multiple lenses, and he likes solving modern-day challenges companies face in the ever-changing regulatory landscape. His is the pursuit of constant improvement as a business professional.
Jayson and his wife have four daughters and love to travel the world together, but no matter how far they roam, it’s hard to beat a day on the lake during an Idaho summer.
Reed Denning is the 7k Metals VP of finance. He oversees financial functions such as reporting, banking, budgets, and payroll. He also handles human resources, supervises compliance matters, and provides direction in the company’s forecasting and planning, purchasing, and inventory management.
Reed earned his bachelor’s degree in accounting with an emphasis in finance, but he learned the importance of true work ethic while working in his family’s well-drilling company in his earlier years. Before 7k, Reed learned the ins and outs of international business as chief financial officer of an international construction company. He then led a North American accounting team for a major network-marketing company, where he built a team of experts in process development and accuracy.
Reed’s ability to identify details that make a difference has been key to his professional success. He is motivated by challenges and successes when creating new opportunities and loves the spirit of entrepreneurship.
Reed and his wife have five children and are raising them to embrace an active lifestyle; family favorites include travel, service, and almost anything outdoors.
Jared Grimmer is the 7k Metals operations director.
Jared brings a rare blend of analytical strength and people-centered leadership to his role. He earned his bachelor’s degree from Brigham Young University–Idaho, majoring in mathematics and physics education, and later completed a master’s degree in actuarial science at Columbia University in New York.
Before joining 7k, Jared taught high school math and coached multiple sports, where he loved inspiring students to challenge themselves and grow. He also worked in production management and supply chain, sharpening his ability to solve problems, streamline processes, and support teams with clarity and confidence.
Jared thrives in collaborative environments and is known for working exceptionally well with people, making him a strong fit for 7k.
Jared and his wife stay busy raising their five daughters. Their family centers their lives around Jesus Christ and loves cheering at high school games, camping, enjoying impromptu dance parties, and embracing winter adventures.
Rebecca Long Pyper is the 7k Metals marketing director. She oversees all company-produced writing and communication. She also strategizes and executes large marketing campaigns and manages 7k’s social-media strategy and online presence.
Prior to her current position, Rebecca worked as marketing director for an international construction company. She has also been a freelance writer for almost 20 years, newspaper reporter and section editor, and adjunct faculty member at a private university. She earned a bachelor’s degree in English education with an emphasis in professional writing, a master’s in communication, and a master’s in educational leadership.
All media inquiries can be directed to Rebecca at rebecca.pyper@7kmetals.com.
Benny Kofe is the 7k Metals U.S. business-growth director – west. He earned his bachelor’s in business management from Adam State University. Since then, he has enjoyed a complex and varied career as project manager, regional sales manager, restauranteur, educator, and coach. The highlight of his professional life is simple: Benny loves the satisfaction of a job well done.
A true people person, Benny’s adaptability and approachability suit him well for his work in 7k. His tasks include helping members in the field improve and track their progress by creating plans and strategies; he also assists in task coordination and performance monitoring, and he provides support for trainings and meetings.
Originally from the Islands of Tonga but raised in Long Beach, California, Benny moved to Idaho on a college athletic scholarship. He and his wife have four children—the oldest two are current college athletes—and Benny strives to teach them that everything is a competition; if you’re not winning, you’re learning.
Tim Schmalbeck is the 7k Metals U.S. business-growth director – east. He works with field leaders and members to grow their 7k businesses.
Tim earned a bachelor’s degree in psychology from Brigham Young University, and for the past 22 years, his career has revolved around building stronger relationships and leveraging these to benefit all parties. The highlights of his professional career have been delivering for his company while finding big wins for his clients.
Tim seeks to focus on the larger business strategy and is eager to fill any role necessary to keep his promises and deliver results. He gets satisfaction from educating people about real money and watching gold and silver change their legacies.
Tim and his wife have seven children and love spending time together outdoors and traveling to visit extended family.
Lauren Edstrom is the 7k Metals corporate events specialist. She plans and executes all 7k activities, from small-scale events like office parties to international incentive trips and large corporate conventions.
Lauren took an interest in event planning as part of high school student government. In college, she studied human resources and hospitality management, but her greatest mentor is her mother, who is a “hostess with the mostest.”
At 7k, Lauren enjoys the excitement, appreciation, and enthusiasm members bring to events, especially since events are planned around them and putting their needs first. Her attention to detail, care for others, dedication to tasks, and positive energy are essential for the work she does.
Lauren and her husband live in east Idaho and love traveling, boating, exercising, golfing, and serving others.